From The Desk of: Kiernan Pinto

This is Kiernan Pinto, Digital Marketing Coordinator at Thermacell.

I love seeing people using our products and enjoying the outdoors free from mosquitoes, whether on adventures or just enjoying their outdoor space at home. One of the key roles for my team is managing our social media presence and engaging with people who tag or mention us online. We always try to leave a like and comment when we’re tagged and sometimes even repost to our stories.

Alongside our day-to-day responsibility of drafting social content and engaging with our community, my team and I are the architects of influencer partnerships that are more than just product endorsements. Whether it's partnering with micro-influencers in niche markets or teaming up with macro-influencers for broader reach, we handle everything from outreach to campaign execution, ensuring our message resonates authentically with their audiences. We identify the perfect influencers whose values align with ours to co-create compelling content that sparks conversations and answers key questions for consumers. Each collaboration we work on is a unique testament to the transformative power of influencer marketing in today’s social media landscape.

I joined the Thermacell team in February of 2023 and have loved my first year here! Being raised locally in the greater Boston area, it’s been great to stay in a familiar area while being able to commute into the office to collaborate in person. As a younger member of the marketing team, I've been continuously impressed by how much respect and responsibility I’ve been given by the rest of the team. I’ve had lots of opportunities to take ownership over large scale projects outside of my day-to-day responsibilities and share my unique perspective to help the team achieve our goals. As a creative-type, I’ve also been able to utilize my personal passions and skills to elevate the work we do every day.

To all the fellow adventurers out there, see you on the trail!